Google Analytics Hacks from Brian Clifton

Please check out the following book when you have time...

"Advanced Web Metrics with Google Analytics" by Brian Clifton, an ex-Googler

Chapter 9 is about Google Analytics Hacks 

(something that I'll probably have to pick up myself eventually)

(178) Customizing the List of Recognized Search Engines

Differentiating Regional Search Engines

Capturing Google Image Search

(182) Labeling Visitors

Sessionizing Visitor Labels

(186) Tracking Error Pages and Broken Links

(190) Tracking Pay-Per-Click Search Terms and Bid Terms

(194) Tracking Referral URLs from Pay-Per-Click Networks

(198) Site Overlay: Differentiating Link to the Same Page 

(199) Matching Specific Transactions to Specific Keywords

(202) Tracking Links to Direct Downloads

(203) Changing  the Referrer Credited for a Conversion

Capturing the Previous Referrer for a Conversion

Capturing the First and Last Referrer of a Visitor

(208) Importing Campaign Variables into your CRM System