Facebook Widens The Gap With MySpace Internationally

http://www.techcrunch.com/2008/10/29/facebook-widens-the-gap-with-myspace-internationally/

by Erick Schonfeld on October 29, 2008

Facebook blew past MySpace in visitors from across the world back in April, but the global gap continues to widen. According to the latest figures from comScore, Facebook attracted 161.1 million unique visitors worldwide in September, compared 117.9 million for MySpace. For Facebook, that number was up from 4.7 percent from the 153.9 million people who visited the social network in August. Visitors to MySpace declined 1.6 percent globally from 119.8 million.

The global gap between the two is now 43.2 million visitors. To put that in perspective that is a tad more than the number of people who visit Facebook in the U.S. alone, which in September was 41.4 million. MySpace still dominates in the U.S., with 73.0 million visitors in September.

MySpace argues that it is more interested in winning globally in the top ad markets, and in general it is winning in countries such as the U.S., Germany, and Japan. But Facebook is leading in France and the UK. Those are the top five markets.

Three Years Later, Buying MySpace Looks Like One Of Murdoch’s Smartest Bets

by Erick Schonfeld on October 15, 2008

Three years ago today, Rupert Murdoch bought MySpace and its parent company Intermix for $580 million. That turned out to be money well spent. The last time we ran the numbers, we figured that MySpace alone is worth between $3 billion and $20 billion, depending on how much you value each user. Fox Interactive Media (which is mostly MySpace) accounted for about $850 million in revenues last fiscal year (which ended in June), and is projected to hit $1 billion next year.

It was supposed to hit $1 billion this year, but never mind. Unlike other social networks, MySpace is actually making a profit. The company now employs 1,600 people worldwide, compared to 150 in October, 2005—more than a tenfold increase.

The social network has grown as well. MySpace now has 73 million unique visitors a month in the U.S., according to comScore, compared to 24 million three years ago. (Facebook has 41 million). That means MySpace reaches about 40 percent of the online population, compared to 14 percent three years ago. Those visitors, on average, spend 263 minutes a month each on the site, versus 83 minutes in 2005.

MySpace has definitely evolved since 2005. Just this year it has made major strides in opening up its platform to developers, launching MySpace Music, and pushing new forms of social advertising.

The question is whether rival Facebook can catch up to MySpace in the U.S. (it has already surpassed it worldwide), or whether the two will co-exist and diverge, with MySpace being more music- and media-oreinted and Facebook continuing on its path towards becoming the platform for social software. Of course, MySpace would also like to play that role.

Three years from now, which one will be worth more? And will Rupert Murdoch still be smiling?